Brand Guidelines

Hello! We’ve created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us at [email protected] and include a visual mockup of intended use.

Usage

The Arcanum marks include The Arcanum name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of The Arcanum’s products. Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by The Arcanum, or in a way that confuses The Arcanum with another brand (including your own).

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The Arcanum Logo

The colored version of The Arcanum logo may be used on a white or dark grey background. If you are using The Arcanum logo on any other background color, please use the monochrome logo.
Do not place The Arcanum logo over background colors that clash. If in doubt, use monochrome!
When using The Arcanum logo with other logos and graphic elements, maintain a safety space that equals 200% the size of the square around the logo.
200%

We politely ask that you don’t:

  • Use any logos or similar imagery to represent The Arcanum other than what is listed here
  • Rotate the mark or alter its positioning
  • Change the colors on the logo
  • Overprint or obstruct any part of the logo
  • Add special effects to the logo
  • Use old versions or any other marks or logos to represent our brand

Visual design of your website or application

  • Design your site with unique branding and logos. Do not copy or imitate the look and feel of The Arcanum website or apps, as this could create user confusion.
  • You must not use, display, mirror or frame (including in meta-tags or hidden text) The Arcanum websites, or any individual element of The Arcanum websites, The Arcanum’s name, trademarks, logos or other proprietary information, or the layout and design of any page or form contained on a page.

Naming

  • You’re entitled to say that your website or application is integrated with The Arcanum, but please don’t use The Arcanum marks as part of the name of your company, application, product, or service, or in any logo you create.
  • Do not register a domain containing “Arcanum”, misspellings, transliterations or similar variations thereof.
  • Do not apply for a trademark with a name including “Arcanum”, The Arcanum logo, transliterations or similar variations thereof.

Merchandise

  • Please note that we generally don’t permit use of our marks on merchandise.
  • Do not use The Arcanum name, The Arcanum logo, or any other confusingly similar marks on any apparel, product, toy, or any other merchandise.